#ad serving

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advertising
Digiday
5 months ago
Online marketing

What a universal metadata vocabulary means for the future of video advertising

Ad ID was a standardized identifier used in the linear advertising era, but it is now ineffective in the fragmented multiplatform marketplace.
The lack of a common identifier and consistent metadata severely limits the effectiveness of ads and hinders ad serving.
Publishers and broadcasters are working towards establishing a standard set of metadata and ID for better ad serving. [ more ]
Digiday
5 months ago
Online marketing

What a universal metadata vocabulary means for the future of video advertising

Ad ID was a standardized identifier used in the linear advertising era, but it is now ineffective in the fragmented multiplatform marketplace.
The lack of a common identifier and consistent metadata severely limits the effectiveness of ads and hinders ad serving.
Publishers and broadcasters are working towards establishing a standard set of metadata and ID for better ad serving. [ more ]
Digiday
5 months ago
Online marketing

What a universal metadata vocabulary means for the future of video advertising

Ad ID was a standardized identifier used in the linear advertising era, but it is now ineffective in the fragmented multiplatform marketplace.
The lack of a common identifier and consistent metadata severely limits the effectiveness of ads and hinders ad serving.
Publishers and broadcasters are working towards establishing a standard set of metadata and ID for better ad serving. [ more ]
moreadvertising
Exchangewire
1 week ago
Marketing

Clinch Expands Omnichannel Audio Reach through Strategic Partnership with Consumable

The strategic partnership between Clinch and Consumable merges ad serving expertise with digital audio inventory for personalized audio messaging at scale. [ more ]
Digiday
5 months ago
Marketing

What a universal metadata vocabulary means for the future of video advertising

Ad ID was a standardized identifier used in the linear advertising era, but it is now ineffective in the fragmented multiplatform marketplace.
The lack of a common identifier and consistent metadata severely limits the effectiveness of ads and hinders ad serving.
Publishers and broadcasters are working towards establishing a standard set of metadata and ID for better ad serving. [ more ]
Exchangewire
1 month ago
Artificial intelligence

Clinch Wins 2024 Artificial Intelligence Excellence Award

Clinch wins AI Excellence Award for innovative use of Generative AI in ad serving and personalization.
Flight Control platform by Clinch enhances efficiency and ROI through GenAI-powered automated workflows and ad creatives. [ more ]
Exchangewire
2 months ago
Online marketing

Kevel Announces Retail Media Cloud Ushering in the Age of Differentiation for Retail Media Networks

Kevel launches Retail Media Cloud™ for retailers and marketplaces
Retailers can now integrate their own data models and machine learning capabilities into ad serving environments [ more ]
Digiday
5 months ago
Marketing tech

What a universal metadata vocabulary means for the future of video advertising

Ad ID was a standardized identifier used in the linear advertising era, but it is now ineffective in the fragmented multiplatform marketplace.
The lack of a common identifier and consistent metadata severely limits the effectiveness of ads and hinders ad serving.
Publishers and broadcasters are working towards establishing a standard set of metadata and ID for better ad serving. [ more ]
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